SEO for Small Business
April 18th, 2008
Small businesses often do not have the same funds to hand over to marketing companies to write their SEO materials, so here are some suggestions on how to do it yourself.
Step One: Choose a keyword or keyword phrase that you know your ideal client will use as search terms. If you sell discount red widgets, try that phrase.
Step Two: Write a short informative article on the discount red widget and use the exact keyword phrase around 4% of the time. If you use it less you may not make it into the top search results, and more than that may get you booted–search engines are smart.
Step Three: Post the article on your website. Try to put it on the first page so that the search engines will not have to dig into your content to find the keywords.
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