CD Seo

Archive for August, 2009

During a recession, many businesses try to cut back on as much as possible, but when does cutting back start to hurt the company? One of the places this question is most often applied is to the question of SEO. Should a small business pay for SEO when money is tight?

While web marketing is cheaper than doing offline marketing, there are still costs involved. However, you may get a much higher return on your investment since you’re able to more deeply analyze how well your marketing is doing. Since websites allow users to track where their traffic comes from, it’s easier to identify and cut any online marketing that is not working.

By selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get a lot of attention, you never really know if your target audience is viewing the ad or if it is being viewed by someone who will never purchase your product. SEO, however, makes certain your website is being viewed by those who are looking for what you offer.

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Your website is the gateway to sales of products or services.  You know that you have to have SEO campaigns to be a success.  Still, there are techniques you can learn that will make your site friendly both to the consumer and SEO.  We will look at a few options below.  Before we do, the one factor you must keep in mind is how you can organise your content in a high level and broad fashion to the littlest category.  You want the customers and search engines to be able to browse your site quickly to find what they are looking for.

· To begin you will want to audit your products or services.  What is the best product or service you have in regards to sales?  For instance you have a clothing site.  The most sales you receive are on women’s clothing, so logically you would want women’s clothing to be the first category on the main page. Then you would want to break down the women’s clothing into sub categories like dress, casual, summer wear, and winter wear. You could even break it down into sizes like petite, misses, and plus size.  This helps direct the consumer to the section they would most likely fit.

· Once you have the products you sell broken down into the categories you should have a pretty good list of keywords you might like to use in ads, on the site, and off site.  You can take these keywords to Google AdWords to determine what other words you might want to use in the site.  For example what keywords get the most hits?  What gets a smaller hit?

· You can then compare the results you find in AdWords to your product list, as there are often words you may have overlooked.  It does take some time to get the best strategy for search engine optimization.  Consider using a spreadsheet to help you out.

· You will then need to classify your products.  You will find that your products will fit into the keywords you found and devised while auditing them.  Through this you can determine where the products need to go, and find the content you should be making along with the products.

· Your products make up the bulk of the unique content you will have on the site.  You also want to ensure that you have the proper links in the site to get the consumer and search engine to the correct page.